CRE Tech Finds a Voice at SXSW / Guest Blog by Ryan Dennis of RyanDennisLive.com
Real Estate Tech News
WHY NOT SXSW? Commercial real estate has commanded a meaningful presence at SXSW for years and even has a unique industry track record. Right? No, totally wrong. Why is that? Isn’t experiential marketing (aka engagement marketing) a cornerstone of the SXSW festival itself? Hasn’t “South-by” built their reputation by effectively connecting people, businesses, and physical spaces? This quality of brand marketing aligns with nearly everything that commercial real estate technology advocates aspire …