Latest Trends and Insights in Real Estate Technology

Curated daily by our industry experts. Stay informed on how tech is shaping the real estate industry with these important headlines.

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  • Is Traditional Advertising Dead?

    Michael Beckerman

    If you follow any of the trends in the advertising world, the signs are pretty obvious that the traditional form of ads, whether print or more recently banner ads, is dead!First of all, what finally killed the traditional ad was a combination of factors.As print essentially died, circulation went on a death spiral and obviously so did ad results.Secondly, the new form of ad units themselves became incredibly intrusive and disruptive to the digital experience.No one liked the annoying popups or b…

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  • Suite Deals: The Perfect Way to Advertise Vacant Space

    CRETECH

    For every day that your space remains vacant, you lose money. This is why it is so important to identify the best form of advertising. Suite Deals, an interactive directory for commercial leasing, is designed specifically for professionals in commercial real estate. With this tool, you can advertise vacant space to a broad audience of both potential tenants and agents. For a nominal fee, y…

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  • The Spacio App: Tracking and Following up on Open House Leads More Efficiently

    CRETECH

    If you are searching for a more efficient way to track and follow up on open house leads, the Spacio web-based and iOS app could be exactly what you need. As a real estate broker, you know all too well the importance of foot traffic for certain listings. At the same time, you want assurance that your agents understand the proper way to show properties. One solution entails putting novice and seasoned agents together when hosting open houses. With Spacio, you now have something else to consider. …

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  • If I were a commercial real estate broker, this is how I would use Content Marketing…

    Michael Beckerman

    Most commercial brokers don’t seem to enjoy self promoting. I get it. The thinking has been that perhaps that’s what the company’s marketing people are supposed to be doing?!?! Or maybe it’s something that feels too self promotional. But if you still think that way in 2016, you are DEAD WRONG!!!If you don’t trust me, just ask these professionals…Allen BuchananDuke LongCoy DavidsonBarbi ReuterJeremy NeuerJonathan SchultzIt’s never been easier for any real estate professional to market themselves,…

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  • Share Your Office: On-Demand Platform for Attracting More Leads

    CRETECH

    To be successful in the real estate industry, regular leads are imperative. Obviously, there are several different methods of lead generation, but one of the most innovative opportunities comes from an on-demand platform known as Share Your Office. With this platform, browsing and finding different workspaces becomes easy, whether looking for a private room to co-working space. For starter…

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  • PocketList: Connecting Preapproved Buyers with Agents in the Bay Area

    CRETECH

    For real estate professionals working in the Bay Area, PocketList is a private marketplace where preapproved buyers connect with agents that have both pre- and off-MLS properties. Although PocketList launched late last year, its full potential is just now being realized, making this an exceptional application for agents in and around the San Francisco area. For Android and iOS users, this …

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  • REfindly: 24-Hour Lead Generation for Real Estate Buyers and Sellers

    CRETECH

    To stay relevant in real estate marketing, sales, and closing deals, agents use multiple technology tools, websites, and plug-ins. Every day, agents bounce from one content management system, social media platform, and lead generation system to the next in an effort to find more viable clients. Between updating feed listings in MLS, sending out emails through MailChimp; sharing documents i…

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  • Buyer Needs: Agent-to-Agent Website for Posting Buyers’ Needs

    CRETECH

    For both listing and buyer agents, Buyer Needs has proven to be a highly effective website. Because this website was designed specifically by real estate agents for real estate agents, it takes a unique approach typically not found with other sites in this arena. Ultimately, you end up with more viable information that simplifies your job while boosting your success. The Buyer Needs servic…

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  • San Francisco’s Office-Tech Craze: Investors Finally Have a Shot at the Nation’s Top Office Market

    Ten-X

    Commercial real estate investors have been itching to get into the SoMa submarket of San Francisco’s central business district (CBD) for some time now, but opportunities have been few and far between. San Francisco, especially its South of Market (SoMa) submarket, is red hot and considered by many to be the nation’s No. 1 office market. And while SoMa has been on many investors’ hit lists, there hasn’t been much available inventory to quench their thirst — that is, until now.   In recent weeks, …

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  • If I were a residential broker, this is how I would use Content Marketing…

    Michael Beckerman

    As I have written about extensively, I am a huge believer in the power of Content Marketing for real estate brands. It’s a no brainer for companies of all sizes in all sectors.Educating your customer base on market trends, being a source for industry news and using thought leadership for brand positioning are all incredibly effective ways to differentiate your company and connect with your target audience.But what if you’re a professional? Specifically, what if you’re a residential broker…how do…

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