CompStak shifts strategy, goes for the masses
The Real Deal
Crowdsourced leasing database CompStak launched a new on-demand service, signaling a major shift in strategy aimed at winning over more customers and catching up with rival CoStar. According to co-founder Michael Mandel, the new offering is meant to address a major issue for the firm: the high price of subscribing has scared off smaller real estate companies. CompStak, which allows users to upload and look at leasing comps online, relies on a corporate subscription model for its revenue. In retu…