Latest Trends and Insights in Real Estate Technology

Curated daily by our industry experts. Stay informed on how tech is shaping the real estate industry with these important headlines.

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  • Breaking News: What Microsoft’s Acquisition of LinkedIn Means

    Michael Beckerman

    Breaking News: Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social mediaIt’s all about content! Everywhere you look these days companies are making a big push into content. Verizon buying AOL and now maybe Yahoo. Why?Read this to understand: Here’s Why Verizon Wants to Buy Yahoo So BadlyAnd now Microsoft buying LinkedIn for a crazy price. Why? Again, its about content, connectivity and social  media. Keeping customers e…

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  • RealtyJuggler: An Online Real Estate CRM That Agents Depend on for Follow-up with Clients and Leads

    CRETECH

    When it comes to online Customer Relationship Managers (CRMs) that allow real estate agents to follow up with both clients and leads, you will never go wrong in choosing RealtyJuggler. Included in this CRM are individual and bulk emailing, deal tracking, print marketing, and much more. To benefit from RealtyJuggler, you are provided with a free 90-day trial. However, once the trial period …

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  • Cozy: Modern Services for Independent Landlords and Renters

    CRETECH

    Thanks to Cozy, a modern service designed specifically for landlords and renters, you can enjoy a streamlined renting process. Renting has always been somewhat complex. Today, this industry is definitely fragmented and even insecure. Although most people have rented at least one home or apartment, renting remains a challenge. To change the way that renting works, the professionals at Cozy …

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  • VTS Announces Strategic Partnership with JLL

    CRETECH

    VTS, a commercial real estate platform that focuses on leasing and asset management, is making waves once again. Company leaders announced that they are creating a strategic partnership with JLL, an investment management and professional services firm on the Fortune 500 list of companies. JLL offers specialized services to help boost value for clients interested in owning, occupying, and investing in real estate. …

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  • If you are thinking of building a website, please don’t!

    Michael Beckerman

    Build a content site instead.I personally think websites will eventually go the route of newspapers…obsolete.So what to do if people are getting their information from platforms and news feeds? What to do if there are fewer news outlets? What to do if people aren’t  visiting websites anymore?Build your own content site.I remember years ago when working on websites for clients of my PR firm, the news section was always the last part that was focused on (if at all!). And if it was built out…

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  • Creating Virtual Tours Quickly and Easily with Photofing

    CRETECH

    Virtual tours are all the rage in the real estate industry. To enjoy a quicker and easier way of creating powerful tours, Photofing offers an amazing solution. Using the Photofing app on an iPhone, which is available through the App Store, you can create virtual tours directly at the actual site or, if preferred, use the web-based Tour Creator for back office work. Unlike other application…

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  • Software Specifically for Retail Leasing and Asset Management Announced by VTS

    CRETECH

    Just recently, VTS made headlines after announcing that it set a record for venture capital funding of $55 million. As a leader in both leasing and asset management, the funding acquired advanced this technology company to the next level. Once again, VTS has been in the news, this time announcing its first retail-specific software for leasing and asset management purposes. VTS Retail, whic…

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  • Why I pivoted from a career in public relations to building a content marketing platform…

    Michael Beckerman

    I love PR. I love media relations. I believe in their power. I honestly think they are the most effective marketing tools out there!I personally entered the field in 1989 and spent the next 25 years or so building Beckerman PR. I eventually gained a new partner and together, we acquired Antenna Group and built the combined firms into a top 50 tech and real estate PR agency.I saw firsthand how PR/media relations built brands, made the register ring and was responsible for countless business deals…

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  • Zora: Providing a Quantifiable Score for Securing and Keeping Quality Tenants

    CRETECH

    With Zora, you have the ability to secure and keep quality tenants. This innovative service actually finds the best tenants on your behalf, followed by providing you with the necessary tools to keep them. This is accomplished by providing you with a quantifiable tenant score, as well as various tools that streamline tasks associated with renting. To determine if an applicant will be a good tenant, both a social and behavioral demographic analysis are performed. …

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  • Acre Designs: Changing House Buying and Building

    CRETECH

    The number of new homes under construction in the United States is astronomical. However, when comparing today’s homes with those built 20 or 30 years ago, there are no major differences. Although the materials used are typically better quality, most homebuilders still rely on standard practices from earlier generations. To change the building process, Acre Designs, backed by Y Combinator, includes more advanced technologies to create zero-energy homes. …

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