Why I pivoted from a career in public relations to building a content marketing platform…
Michael Beckerman
I love PR. I love media relations. I believe in their power. I honestly think they are the most effective marketing tools out there!I personally entered the field in 1989 and spent the next 25 years or so building Beckerman PR. I eventually gained a new partner and together, we acquired Antenna Group and built the combined firms into a top 50 tech and real estate PR agency.I saw firsthand how PR/media relations built brands, made the register ring and was responsible for countless business deals…