Latest in Commercial Real Estate Tech News by CREtech

What is content marketing and why am I so obsessed with it?

Michael Beckerman

4/25/2016

Almost 30-years ago, I discovered the power of public relations. So, I built my own PR firm and it grew into a top-50 agency with a really strong niche in real estate.Our focus during this time was on getting our clients as much positive exposure in the media as possible via press releases and media relations. Harnessing the power of media was an incredibly effective way for companies to build their business.Today, PR is still a really powerful and effective tool in the arsenal of brand building…

BrightDoor: The All-in-One Sales and Marketing System for Real Estate Professionals

CRETECH

4/25/2016

Because sales and marketing for the real estate industry are so critical, there are hundreds upon hundreds of systems. However, utilizing too many systems can actually be disruptive to your business. To solve this problem while still having a powerful sales and marketing team, BrightDoor has become a favorite solution for developers, builders, and new home brokerages.While many other marketing tools fail, BrightDoor is excelling. The sales process has many important steps, but without question, …

VTS Extends Market Intelligence Leadership with CompStak Partnership

VTS

4/22/2016

NEW YORK, April 22, 2016 — VTS, the leading commercial real estate asset management and leasing platform, today announced a partnership with CompStak, the world's largest marketplace for commercial real estate data. VTS users already benefit from VTS's powerful market intelligence offerings, which provides tenant information on more than 5 million companies through a partnership with S&P Capital IQ. With the CompStak partnership, users will be able to leverage VTS to analyze a…

Great insights on the rise of platforms…

Michael Beckerman

4/22/2016

Platforms, platforms, platforms. They are impacting how we consume content in so many aspects of our life. I am personally fascinated by the rise of platforms. So much so that I have spent the past few years building my own platform for the real estate industry. Here are some insights from a well regarded expert in the field…. Online Media Is Tested When Social Platforms Come to Town Online media is being abruptly transformed by social media platforms and centralizing apps. But Andrei Hagiu, a…

Reiance Transforming the Way Real Estate Properties Are Managed

CRETECH

4/21/2016

In the real estate investment industry, trying to manage deals in the pipeline can be complicated and exhausting. However, with an innovative tool called Reiance, the process becomes more fluid and effective. With this unique investment management system, professional investors in real estate find it much easier to stay on top of important clients and deals. Because of the way that Reiance…

Turbo Tenant Expands Nationally

CRETECH

4/20/2016

In 2015, Turbo Tenant, a technology startup, was founded in Fort Collins, Colorado. Instead of depending on archaic landlord software, the company designed and developed its own solution. Having achieved great success, the company is now expanding on a national level. As a result, landlords, as well as tenants, real estate agents, and property managers, will soon benefit from the same program. …

LinkedIn vs. Twitter?

Michael Beckerman

4/19/2016

I am newcomer to Twitter — my team at @TNF_RE and my friend @JNeuer19 have been all over it for years. I have been, however, a regular user of LinkedIn for a very long time. It’s pretty obvious which network I prefer… First of all, I know that each site is different and offers different things. And to me, that’s a clear distinction of why I am more active on one than the other. Secondly, I have very specific reasons why I am active on these sites. My real goal is NOT to look for a job, but t…

Reozom.com Offers More Streamlined Approach to Listing and Buying Homes

CRETECH

4/19/2016

In 2014, brothers Edi and Etrit Demaj launched Rocket Fiber. With financial backing from Dan Gilbert, coupled with sheer drive and determination, this fiber optic Internet, cable, and phone service provider achieved success. Now the brothers are back in the news, this time for launching an innovative real estate platform. Working with real estate entrepreneur Justin Tibble, the trio launch…

Nestiny Helps Improve the Home Buying Experience

CRETECH

4/18/2016

Nestiny has a specific goal in mind: empowering and educating consumers about the home buying process. Now launched, this real estate technology startup believes the buying process can and should be completely revolutionized. As explained by Jody Clower, founder and CEO, Nestiny is not alone in the belief that the current buying process is seriously flawed, but that it can be fixed through education.Recently launched, Nestiny offers education pertaining to home buying through an unparalleled pro…

Light My Site Becomes First Mobile App to Determine Connectivity Options in CRE Properties

CRETECH

4/15/2016

Connectivity has become a major consideration for tenants moving into new CRE properties. Now a new mobile app, Light My Site, is making it possible for anyone to see exactly which Internet service providers are available in commercial real estate properties in New York City. The app also provides information about current pricing, along with time frames for installation. To assist users in making the most informed decisions possible, Light M…

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What is content marketing and why am I so obsessed with it?

BrightDoor: The All-in-One Sales and Marketing System for Real Estate Professionals