Curated daily by our industry experts. Stay informed on how tech is shaping the real estate industry with these important headlines.
CRETECH
To be successful in the real estate industry, regular leads are imperative. Obviously, there are several different methods of lead generation, but one of the most innovative opportunities comes from an on-demand platform known as Share Your Office. With this platform, browsing and finding different workspaces becomes easy, whether looking for a private room to co-working space. For starter…
CRETECH
For real estate professionals working in the Bay Area, PocketList is a private marketplace where preapproved buyers connect with agents that have both pre- and off-MLS properties. Although PocketList launched late last year, its full potential is just now being realized, making this an exceptional application for agents in and around the San Francisco area. For Android and iOS users, this …
CRETECH
To stay relevant in real estate marketing, sales, and closing deals, agents use multiple technology tools, websites, and plug-ins. Every day, agents bounce from one content management system, social media platform, and lead generation system to the next in an effort to find more viable clients. Between updating feed listings in MLS, sending out emails through MailChimp; sharing documents i…
CRETECH
For both listing and buyer agents, Buyer Needs has proven to be a highly effective website. Because this website was designed specifically by real estate agents for real estate agents, it takes a unique approach typically not found with other sites in this arena. Ultimately, you end up with more viable information that simplifies your job while boosting your success. The Buyer Needs servic…
Ten-X
Commercial real estate investors have been itching to get into the SoMa submarket of San Francisco’s central business district (CBD) for some time now, but opportunities have been few and far between. San Francisco, especially its South of Market (SoMa) submarket, is red hot and considered by many to be the nation’s No. 1 office market. And while SoMa has been on many investors’ hit lists, there hasn’t been much available inventory to quench their thirst — that is, until now. In recent weeks, …
Michael Beckerman
As I have written about extensively, I am a huge believer in the power of Content Marketing for real estate brands. It’s a no brainer for companies of all sizes in all sectors.Educating your customer base on market trends, being a source for industry news and using thought leadership for brand positioning are all incredibly effective ways to differentiate your company and connect with your target audience.But what if you’re a professional? Specifically, what if you’re a residential broker…how do…
CRETECH
By Michael BeckermanContent Marketing is not new.It’s been around for a few years. In my opinion, it’s the most significant marketing strategy for brands that I have seen throughout my 30 year career in the PR and media space. It’s a big idea. Perhaps an evolution of “native advertising” but in a much more engaging, ongoing and sustainable manner.Many digital agencies have made the shift from selling traditional marketing strategies, like display ads, to very focused Content Marketing plans.&nbs…
CRETECH
Connecting homebuyers with real estate agents within close proximity is Curb Call, a mobile application inspired by Uber. Available on iPhones, this app is currently used by brokerages, as well as numerous listing services. For consumers, the app is completely free. How Curb Call WorksUsing the more traditional method, potential homebuyers contact agents, and whichever one responds first g…
Michael Beckerman
Crazy as it might sound, I only use social media in my professional life (@m_beckerman).I am not one who has the desire to share photos of my family or take selfies or share my political views or share photos of food I am about to eat.But obviously billions of people love sharing personal stuff and that’s cool. For me though, I have always valued my privacy and never felt the need to tell the world about my personal views or my family. I guess I am old school like that. Not better, just differen…
CRETECH
A recently announced round of venture capital funding set a record for commercial real estate tech. According to the announcement, $55 million was raised by VTS, the industry’s leading asset management and leasing platform. With this Series C funding round, the company’s total capital raised comes to $84 million, making the company both an industry leader in its technology offering as well as overall funding.VTS has become one of the world’s best platforms for asset management and leasing….
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