What does “Psychogeography” have to do with lead engagement for real estate?
CRETECH
Griffin Morris, founding head of growth, economist, spatial.ai First, what does Psychogeography even mean? It’s a highly academic term, but for practical purposes we need to understand that it essentially tries to relate human behaviors and emotion to physical location. This seems obvious, right? We think of people in different neighborhoods, suburbs, and cities as generally different in their behaviors or personalities. Psychogeography is the idea that feature…