The Day The Music Died…
Michael Beckerman
I remember the day so clearly. It was actually way back in 2004. I was working at my PR firm representing real estate companies. We had a pretty big operation. Hundreds of clients from across the country.One of the things I think we were known for at that time at Beckerman PR were our contacts at the biggest, most powerful media companies. New York Times, Wall Street Journal, etc… It was what I considered to be my real point of differentiation. We had big time access. And people paid us for that…