Curated daily by our industry experts. Stay informed on how tech is shaping the real estate industry with these important headlines.
CRETECH
Social media platforms, including Twitter, Facebook, Instagram, Pinterest, LinkedIn, SnapChat, and Vine, offer unique tools for creating and engaging with content. For engaging, selling, and advising to customers, these platforms have become a vital business tool used by most small businesses, B2Bs, and B2Cs. The amount of content pushed through these sites is staggering. Although having a…
Michael Beckerman
Gary Vaynerchuk’s BlogAmazing blog…great insights…incredible passion…practical tips…I love this blog. Gary does so many things right with his blog….1) It’s usually short and has a very clear message2) It’s got real business world tips and suggestions3) It’s got examples4) It’s fun to read5) It leaves you waiting for the next entryThose are all of the goals I would think every blogger should want to emulate.As someone who has started two businesses, I have always been weary of consultants and adv…
Michael Beckerman
Great read about the state of digital media these days: Media Websites Battle Faltering Ad Revenue and TrafficMy quick takeaway is that it’s all about platforms in the media space.Why? Because there is just so much damn content out there that people, whether consumers or professionals, simply can’t keep up.Think about what media looked like 5 years ago, or even 10.It was expensive to run a media company. And that’s why there was so few that could survive. You had to hire really good journa…
CRETECH
By increasing conversions and making it easier to create, integrate, and publish mobile-responsive landing pages, LeadPages changes digital marketing dramatically. With innovative features, conversions with LeadPages improves for everyone, regardless of the industry or size of the company. Opt-In – LeadPages eliminates complex opt-in processes. Instead, this two-step opt-in increases conve…
CRETECH
If you have gone through the process of trying to rent an apartment, you know all too well how difficult it can be. Especially when looking for rentals in larger cities, like Dallas and Houston, apartment hunting is downright difficult. Thanks to a new app called HomeMe, the apartment rental process can be painless. This new mobile app is changing the rental market. After entering specific…
CRETECH
Whether you are a broker, property owner, or buyer, your commercial real estate transactions will be simplified by using Commercial Real Estate Exchange, better known as “CREXi.” This innovative suite contains a host of helpful tools. Brokers can manage the full real estate process, from listing to closing. Using this suite, an owner can list a property and submit a deal. A buyer can search for a property and monitor the progress of a deal. Overall, CREXi takes advantage of cutting-edge technolo…
CRE Tech, Inc.
Four of NAI’s top firms have released new mobile apps this month. CRE Tech®, Inc. worked with these industry leaders to design personalized apps for each group. This technology is used by NAI agents to promote NAI news, listings, videos, agent bios and office information directly to their clients. The Fabulous Four NAI Latter & Blum, NAI Sullivan Group, NAI Wisinski of West Michigan, and NAI Farbman shine as examples of brokerage companies gaining a competitive edge by employing technology t…
CRETECH
Never before has marketing real estate properties been more sophisticated. Thanks to Matterport, you can create superior-quality 3-D renderings. As the showcase moves from room to room, people feel as if they are actually at the property. With real estate being a highly competitive market, you need a cutting-edge solution that sets you apart. To secure more listings and close more sales, Matterport’s 3D Showcase is the ideal solution. …
Michael Beckerman
Almost 30-years ago, I discovered the power of public relations. So, I built my own PR firm and it grew into a top-50 agency with a really strong niche in real estate.Our focus during this time was on getting our clients as much positive exposure in the media as possible via press releases and media relations. Harnessing the power of media was an incredibly effective way for companies to build their business.Today, PR is still a really powerful and effective tool in the arsenal of brand building…
CRETECH
Because sales and marketing for the real estate industry are so critical, there are hundreds upon hundreds of systems. However, utilizing too many systems can actually be disruptive to your business. To solve this problem while still having a powerful sales and marketing team, BrightDoor has become a favorite solution for developers, builders, and new home brokerages.While many other marketing tools fail, BrightDoor is excelling. The sales process has many important steps, but without question, …
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