Michael Beckerman Archives | Page 8 of 54 | CREtech
The CREtech data play is clearly evolving. And fast. The first iteration of this was getting data in the open and getting it in real time. Many sites scaled on that strategy. Then it was about making it actionable. We are there now.
And along comes L...
Marketing!
As someone who has been in the marketing and PR space for commercial real estate for a long, long time, I have been bewildered by the lack of innovation in the sector for the past decade. It’s the same old banner ads, PR, email campaigns and more. Blah! But for the past seven years in the CREtech sector, I am s...
CommissionTrac Is Clearly Going Places!
One of the great joys of my job is that I get to interact daily with some really inspiring entrepreneurs.
I finally found a technology that could revolutionize the way commercial space is shown… Smarter Listings by EveryScape. Ha...
Yes, I have become THAT guy. The one that goes around the country talking to anyone that will listen about the pending job losses and massive overhaul coming to the commercial real estate industry as a result of the extraordinary tech investments now being made in our industry. And even more importantly, as a result of tech that is COMING to our industry in the not ...
I have been involved in the marketing of commercial real estate for almost 30 years. When I hear that number, it’s actually crazy how long i have been focused on helping real estate companies market themselves. And through the years it’s amazing how much has changed from the days of newspaper and magazine ads to direct mail, banner ads and PR, and now social med...
It was approximately one year ago this time that we had our first event as the new owners of CREtech.com. I had known the original founder of the site,
